Long before now, retailing was simply buying and selling at a physical store. Now, it is way more than that. Consumers are demanding more personalized, engaging, fun, and convenient ways to purchase their favorite products. And evolving to meet customer expectations is key to growing any business.

It becomes imperative that as a retailer, you have an infrastructure that houses at least a user-friendly app for your customers. However, retailers often face some critical infrastructural challenges. Such challenges include the inability to utilize new technologies, having insufficient business models, and siloed applications. Without all of that, it becomes difficult to deliver a seamless shopping experience to consumers.